Vogue India faces backlash over featuring Kim K on cover

Vogue India is under fire by Indian fans for featuring American television personality Kim Kardashian on its March 2018 cover.

Fans have taken to Twitter to show their displeasure and have urged the magazine to highlight Indian talent rather than focusing on pop culture celebrities.

A user wrote, "No shade on the Kardashians.. but like y'all seriously couldn't find an INDIAN for the cover? First Kendall & now Kim? ?? @VOGUEIndia".

"I can't believe @VOGUEIndia featured Kim Kardashian on their cover as if we don't see her featured on a different magazine every day. India's vogue should embrace and feature their own south Asian women instead of choosing someone from pop culture", wrote another.

One tweeted, "We have so many GORGEOUS Indian women who could be on the cover of @VOGUEIndia but you put Kim Kardashian on there. In 2018. Newp".

One tweet read, "I have nothing against Kim Kardashian but @VOGUEIndia is really doing itself a disservice by continually neglecting to portrait brown women in their "magazine"- you're perpetuating a detrimental cycle of under representation. Stop white washing your own damn culture."

The 37-year-old starlet shared the cover on her Twitter handle with a caption: "Vogue India" followed by details about the photo, "Photo by @gregswalesart, Styling @anaitashroffadajania, Hair @chrisappleton1, Make Up @MakeupByMario, Manicurist @tombachik, Production @sodachris" while giving out details about the photo.