Montana community uses 'Elsa from Frozen' for anti-drug campaign

There are many methods authorities use for good causes like trying to make people stop taking drugs. However, they don’t often use a cartoon character that is quite a favourite among many people. A community in Montana trying to stop drug use in their town recently used a face that was very similar to Elsa from Frozen and people were surprised.

According to a report in the Mirror, the community involved in the Montana Meth Project (MMP) recently erected anti-drug billboards in their town. The sign on the billboard aptly said ‘let it go’ referring to the use of meth among individuals in the town. The anti-drug campaign however had a girl that look very similar to Elsa from Frozen, the movie but only sick from drug abuse. The girl seemed tired with jumbled hair and shackled by the police after being caught in possession of meth. While the billboard doesn’t mention Frozen due to copyright issues, it has a striking resemblance so that it would relate to the younger audience.

While the community chose an innovative way to make people aware, it will be interesting to see if it actually works in the future for the people of the community.