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  Life   More Features  06 Apr 2017  Nivea pulls down racist advertisement after people react

Nivea pulls down racist advertisement after people react

ANI
Published : Apr 6, 2017, 12:43 pm IST
Updated : Apr 6, 2017, 12:44 pm IST

The skincare brand ran an ad with the slogan "White is Purity" that did not go down well with too many people

The ad was posted on Nivea's Middle East Facebook page with the caption:
 The ad was posted on Nivea's Middle East Facebook page with the caption: "Keep it clean, keep it bright. Don't let anything ruin it." (Photo: Instagram)

New York: After a huge outcry, German personal care brand Nivea, which specialises in skin and beauty products, has withdrawn its controversial advertisement that was branded as racist on the social media, CNN reports.

The Nivea deodorant commercial included a picture of a woman and the slogan "White is Purity."The ad was posted on Nivea's Middle East Facebook page with the caption: "Keep it clean, keep it bright. Don't let anything ruin it."After this post, the social media users accused the brand for being racist and insensitive.

This is not the first time when the brand has been termed as racist as back in 2011, it apologised for an advertisement that featured what appeared to be a mask of a black man with an Afro hair style and a beard.The copy accompanying the ad read, "Look Like You Give a Damn. Re-civilise Yourself."

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