Life of a Rider started off because of his personal passion for biking across the hilly Indian terrains.
Earlier in this decade, when social media was yet to become as huge as it today is, there were just a few content creators (when compared to today) who were churning out content on a frequent basis. However, given that there is a smartphone in every hand and at least one camera in every smartphone - everyone has the potential to create content! Media as we know it, has truly democratised over the past few years and 25-year-old Pranav Rastogi has had a ringside view to this change!
Pranav, the co-founder of Pollination Media, owns and manages a number of media properties ranging from Hiptoro, a news platform to life of a Rider which is a media outlet that deals specifically with biking-oriented content. He also manages social media pages of a number of A-List Hollywood celebrities and provides them with strategic consulting on running and managing their digital presence - helping them grow an audience of over 20 Million people in just two years.
Along with his partners Jagrit Pratap Singh and Arjit Singh, Pranav has made use of his social media and digital skills to team up with various production houses and media firms from India and the US, helping them drive video views towards their movie trailers. Pranav has delivered over 1 Billion views so far and continues to partner up for various content-based promotions from time to time.
Life of a Rider started off because of his personal passion for biking across the hilly Indian terrains - but has since become among the largest platforms for biker-related content. It has evolved into an international community where bikers from all over the world connect and interact, and even make plans for trips! It is the go-to portal for all the biking related information on the web!
Hiptoro, which started off as a media and entertainment platform, managed to get ranked among the top 200 websites in the world in just 7 days of its launch! Pranav has since converted it into a news organisation which covers all the latest and the trending issues from all over the world.
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