Jack Daniel’s to sell coffee

For those of you  who think your daily morning coffee dose could wake you up a bit better, legendary Tennessee whiskey label, Jack Daniels has something special for you. The alcohol brand has now partnered with World of Coffee, Inc. to create a line of whiskey-flavoured coffees that will give you your caffeine kick.

The 100 per cent Arabica coffee beans will come infused with the whiskey. “The distinct caramel and vanilla notes of Jack Daniel’s Old No. 7 Tennessee Whiskey are evident in each sip,” the website claims. However, the brand is quick to point out that despite infusions, the coffee is purely non-alcoholic.

“We use the best tasting and highest quality coffees in the world and now add to that the authentic taste and aroma of Jack Daniel’s,” said Charlie Newman, president and owner of World of Coffee. “We take a lot of care and pride in the coffee products we craft and Jack Daniel’s Coffee is no exception.”

The coffee is available in both regular and decaf variants, sold in 250 gm (8.8 ounces) collectible tins, which cost $21.95, as well as 42.5 gm (1.5 ounces) gift bags that cost $6.95.