Consumers today want everything customised to their needs, from their food to their clothes.
Personalisation is the name of the game. Consumers today want everything customised to their needs, from their food to their clothes. Even the beauty industry has picked up on this trend. We have everything from lip shades to foundations being customised. However, this trend of personalisation hasn't really been taken up by the hair care industry. Up until a revolutionary hair technique arrived – Energy code.
The treatment has many pluses. It has a ground breaking ENERGYCODE COMPLEX, which determines your hair’s personal energy code. This helps in getting to the root cause of the damage. And, works right from there, catering to your individual hair problems and taking your hair back to its virgin state, just like it's been reborn.
The first step towards learning your energy code is done through a process called EnergyCode Mapping – done with the help of a hand-held microscope and in-salon app for use, by hair experts. On learning your EnergyCode, the expert will be able to suggest the kind of care, products and treatments your hair truly needs.
The energy code treatments are truly bespoke and therapeutic. These are infused with a prestige floriental fragrance base, enriched with different top notes depending on the line, for a uniquely personal aroma. Varying from express leave-ons to indulgent rituals, there are infinite luxurious combinations to meet everyone's hair care needs. So, whether you have treated your hair to incessant hair straightening, perming or colouring, the solution is one.
The writer is a Bengaluru-based beauty expert and creative director