Friday, Aug 07, 2020 | Last Update : 09:10 PM IST

136th Day Of Lockdown

Maharashtra47977931637516792 Tamil Nadu2791442210874571 Andhra Pradesh1967891128701753 Karnataka158254802812897 Delhi1415311271244059 Uttar Pradesh108974634021918 West Bengal86754610231902 Telangana7525753239601 Gujarat65704485612529 Bihar6203140760349 Assam4816233429115 Rajasthan4667932832732 Haryana3779631226448 Odisha3768124483258 Madhya Pradesh3508225414912 Kerala279561629988 Jammu and Kashmir2239614856417 Punjab1901512491462 Jharkhand140705199129 Chhatisgarh10109761369 Uttarakhand8008484795 Goa7075511460 Tripura5520367528 Puducherry4147253758 Manipur301818147 Himachal Pradesh2879171013 Nagaland24056594 Arunachal Pradesh179011053 Chandigarh120671520 Meghalaya9173305 Sikkim7832971 Mizoram5022820
  Life   Fashion  26 Oct 2018  Virat Kohli looks dashing as he launches festive campaign titled ‘India Ethnic Week’ by Manyavar

Virat Kohli looks dashing as he launches festive campaign titled ‘India Ethnic Week’ by Manyavar

THE ASIAN AGE
Published : Oct 26, 2018, 2:28 pm IST
Updated : Oct 26, 2018, 2:28 pm IST

Indian skipper says he has very fond memories of spending entire Diwali week from Dhanteras to Bhai Dooj with family and friends.

He announced the campaign on social media; where he urged people to wear Indian Ethnic wear on all 5 special days of Diwali.
 He announced the campaign on social media; where he urged people to wear Indian Ethnic wear on all 5 special days of Diwali.

Indian skipper, Virat Kohli recently spoke about his favourite looks for the festive season as he launched a Diwali campaign called – India Ethnic Week – by Manyavar.

While talking about his Diwali experiences and love for the festival, Indian skipper Virat Kohli said, “I have very fond memories of spending the entire Diwali week, from Dhanteras to Bhai Dooj, with friends and family. And I love to don ethnic attire the entire week of celebrations, as I strongly believe that it adds to the festive wali feel! While shooting for the campaign my personal favorite look was the Diwali look in a royal blue kurta jacket with golden work.  I liked my Choti Diwali look too as it was an offbeat jacket!”

 

He announced the campaign on social media; where he urged people to wear Indian Ethnic wear on all 5 special days of Diwali, which comprise the days of the India Ethnic Week as well – Dhanteras, Choti Diwali, Diwali, Milni and Bhai Dooj!

 Virat Kohli dons a bright look for Manyavar's India Ethnic Week' campaign.Virat Kohli dons a bright look for Manyavar's India Ethnic Week' campaign.

Speaking further about India Ethnic Week, he said, “When Manyavar shared their idea of creating an India Ethnic Week – urging people to wear Indian ethnic wear throughout the Diwali week – I instantly loved it and connected with it. I think the youth will also resonate with this idea of celebrating the entire week in ethnic wear for a change and make India Ethnic Week a grand success!”

 

The thought behind India ethnic Week is rooted in the fact that Diwali isn’t just a day-long affair; preparations start in advance. The festivities also begin two days before Diwali, from Dhanteras onward and go on till two days after Diwali, till Bhai Dooj.

Kohli takes the trend-o-meter a nitch higher with asymmetrical cuts for Manyavar's 'India Ethnic Week' campaign for festive season.Kohli takes the trend-o-meter a nitch higher with asymmetrical cuts for Manyavar's 'India Ethnic Week' campaign for festive season.

Each day has its own set of religious rituals, social customs, traditions and fun; being dressed in ethnic wear, adds to the #FestiveWaaliFeeling. In the campaign film, Virat puts it aptly when he says, “Diwali ka asli mazaa toh ethnic mein hi aata hai!”

 

Manyavar has planned a multi-media campaign to amplify India Ethnic Week. It plans to scale up India Ethnic Week celebrations over the years to come.

Tags: virat kohli, indian skipper virat kohli, india ethnic week, manyavar, diwali, dhanteras, bhai dooj, viral and trending, fashion and beauty