Wednesday, Oct 21, 2020 | Last Update : 04:52 AM IST

195th Day Of Lockdown

Maharashtra1443409114960338084 Andhra Pradesh7192566588755981 Karnataka6406615157829286 Tamil Nadu6088555529389653 Uttar Pradesh4031013468595864 Delhi2827522506135401 West Bengal2603242287555017 Odisha222734190080912 Kerala204242131048772 Telangana1992761701091163 Bihar178882164537888 Assam169985139977655 Gujarat1332191132403417 Rajasthan1288591077181441 Haryana1237821059901307 Madhya Pradesh117588932382207 Punjab107096840253134 Chhatisgarh9856566860777 Jharkhand7770964515661 Jammu and Kashmir69832495571105 Uttarakhand4533233642555 Goa3107125071386 Puducherry2548919781494 Tripura2412717464262 Himachal Pradesh136799526152 Chandigarh112128677145 Manipur9791760263 Arunachal Pradesh8649623014 Nagaland5768469311 Meghalaya5158334343 Sikkim2707199431 Mizoram178612880
  Life   Fashion  07 Nov 2019  High street fashion meets haute couture through this collaboration

High street fashion meets haute couture through this collaboration

THE ASIAN AGE.
Published : Nov 7, 2019, 6:51 pm IST
Updated : Nov 7, 2019, 6:51 pm IST

French fashion house Giambattista Valli launched a line of men and womenswear along with H&M.

What I am offering them is a style, not fashion: something with a deeper meaning and a longer life. (Photo: Instagram)
 What I am offering them is a style, not fashion: something with a deeper meaning and a longer life. (Photo: Instagram)

High street fashion gets an upgrade with this collaboration. Luxe French fashion label Giambattista Valli collaborated with H&M to create an eclectic collection for the coming holiday season.

For the first time, the line H&M x GIAMBATTISTA VALLI line will feature womenswear and menswear both. Accessories like scarves, bags, sunglasses and caps have also been included in the collection. Valli is a favourite of several celebrities like Rihanna, Amal Clooney, Ariana Grande, and Emma Stone. With this collection, Giambattista Valli makes his signature clothes available to a larger audience.

 

Valli’s signature style includes frills and busy prints. Loud, voluminous skirts are also a regular feature. “My work speaks for itself, so I wouldn’t add much. I like to think of myself as an accomplice to some special moments. My creations are easy to wear and easy to interpret. More than dresses, I see them as a means to create a dialogue with my clients. I design for a living body, not for a lifeless mannequin,” the designer stated.

Speaking about the collaboration with H&M, he said, “I accepted this project because I felt it was the right moment to share my vision with a new audience. I want H&M customers to get access to the Valli dream and make whatever they want out of it. What I am offering them is a style, not fashion: something with a deeper meaning and a longer life. There won’t be throwaway pieces in the collection, but items customers will want to keep in their wardrobes for a long time. The Giambattista Valli X H&M collection allows me to bring beauty to everyone.”

 

After a worldwide launch on November 8, the collection was made available online and in stores from November 7 2019. Several celebrities like Kendall Jenner, Oslo Grace, Leslye Houenou, Mara Kasanpawiro, Kohei Takabatake, Luka Isaac and Tom Rey were part of the launch campaign for the collaboration.

Tags: h&m, high street fashion, haute couture