With an increasing number of people concerned by infringements of online privacy and how personal data is stored and used, a new UK-based search engine has launched with the promise that your privacy
With an increasing number of people concerned by infringements of online privacy and how personal data is stored and used, a new UK-based search engine has launched with the promise that your privacy will never be compromised.
Oscobo, founded by Fred Cornell (ex-Yahoo) and Rob Perin (ex-BlackBerry), aims to capitalize on these growing concerns around how data is shared between services, particularly by advertisers. While all modern browsers now offer a ‘private mode,’ the company says this does little to stop your activity being monitored for re-sale.
In addition to being used to target particular users with ads, Perin says that you could even end up seeing higher prices for certain products, depending on who you are.
To stand out from this crowd of search engines, Oscobo doesn’t store or share any personal data at all, so next time you come back to search, it appears to the site that you’ve never visited before – no tailored results will appear. It doesn’t place cookies or track IP addresses.
That’s not to say it doesn’t have ads, however, they’re just not personalized and targeted at you.
