In a bizarre case, a five-year-old girl in Australia was denied her personalised jar of Nutella with her name printed on it because her name is Isis.
In a bizarre case, a five-year-old girl in Australia was denied her personalised jar of Nutella with her name printed on it because her name is Isis.
Heather Taylor, who has two children, named her daughter after the Egyptian goddess Isis, revered as a matriarch and friend of the disadvantaged.
She has named her eight-year-old son Odhinn after a god in Nordic mythology.Taylor’s sister tried to buy five personalised jars which are labelled with the recipient’s name for her nephew Odhinn and her niece Isis from a Myer department store in Shellharbour, New South Wales.
Taylor was quoted by the Sydney Morning Herald as saying that both names were initially flagged as problematic by a computer.
After some negotiation, Odhinn was deemed acceptable but the store manager drew the line at Isis.Myer told Taylor that Nutella had a protocol for acceptable names and directed her to Nutella’s parent company, Ferrero Australia.
Ferrero chief executive Craig Barker personally contacted her the next day to stand by the company’s position.“I’m really quite upset by this. You are actually making my daughter’s name dirty. You are choosing to refuse my daughter’s name in case the public refers to it negatively,” Taylor told Barker.
The Nutella campaign, which allows fans to personalise a jar, was launched in September.In a statement, Ferrero Australia confirmed the label in question was not approved for printing.
“Like all campaigns, there needs to be consistency in the way terms and conditions are applied,” the company said.
