There is one man responsible for the massive win of Nitish Kumar-led Grand Secular Alliance — Prashant Kishore, a former UN mission health expert in Africa-turned-high-tech campaign planner and electi
There is one man responsible for the massive win of Nitish Kumar-led Grand Secular Alliance — Prashant Kishore, a former UN mission health expert in Africa-turned-high-tech campaign planner and election strategist.
Mr Kishore, who had earlier helped Mr Narendra Modi achieve the massive victory in the 2014 Lok Sabha polls, designed the entire poll campaign for Mr Kumar in Bihar.
Mr Kishore began making strategies for Mr Kumar early this year. According to JD(U) sources, he advised Mr Kumar to launch “Parcha pe Charcha (discussion over pamphlets)”, in which party workers were asked to distribute forms among people asking them about their feedback about Mr Kumar and his performance as the chief minister of Bihar.
Another programme which was launched was Har Ghar Dastak programme. The Parcha pe Charcha programme was designed on the same lines as Mr Modi’s Chai pe Charcha, which had become a huge success during the Lok Sabha polls. The slogans and hoardings were also designed by Mr Kishore’s team. According to a JD(U) worker, Mr Kishore was responsible for everything, from hoarding designing to monitoring the question-answer sessions on social media. They said the main focus of Mr Kishore’s team was to match every step of the rivals.
