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  India   All India  08 Apr 2019  Congress aims to ‘win hearts’ with ‘Ab Hoga Nyay’ song

Congress aims to ‘win hearts’ with ‘Ab Hoga Nyay’ song

THE ASIAN AGE.
Published : Apr 8, 2019, 5:50 am IST
Updated : Apr 8, 2019, 5:51 am IST

The Congress slogan of “Ab hoga nyay” alludes to the “anyay” (injustice) “prevailing under the BJP rule”.

Congress chief Rahul Gandhi (Photo: ANI)
 Congress chief Rahul Gandhi (Photo: ANI)

New Delhi: The campaign slogan for Congress for the 2019 Lok Sabha polls would be ‘Ab Hoga Nyay’. While releasing the slogan on Sunday the part claimed that an atmosphere of ‘anyay’ (injustice) was prevailing in the country. Senior party leader Anand Sharma claimed that the party’s campaign will focus on this particular slogan and the word not only indicates to Congress’ proposed minimum guarantee scheme but encompasses justice to all sections of society.

Mr Sharma said that, “there is a cry for justice in the country which has been denied and the campaign will focus on winning hearts.’’ He also claimed that the party has followed the Election Co-mmission guidelines and taken all necessary permissions for its publicity.

 

The main theme song of the campaign ‘Main hi toh Hindustan hoon’ has been penned by Javed Akhtar. While the campaign film has been directed by Nikkhil Advani and the cinematography is by Tushar Kanti Ray, the concept and script was provided by Anuja Chauhan, and the music was composed by Arjunna Harjai.

Party leaders said that Congress chief Rahul Gandhi, general secretary Priyanka Gandhi, members of the campaign pa-nel as well that of the core panel were involved in brainstorming the campaign strategy.

The party has roped in advertising agency Percept for its publicity campaign while a young team is said to be working on the digital media.

 

Among the themes covered in the campaign include the ‘Nyay’ scheme, poverty eradication, jobs for unemployed youths, farmers, women reservation, simplified GST, universal health care, education and startups as promised in the Congress manifesto.
 
Congress’ special feature of the campaign will be thousands of container trucks with Congress campaign advertisements on them taking the party’s message to various parts if the country starting Sunday. The campaign also has regional adaptations in six vernacular languages, including Marathi, Bengali, Gujarati, Assamese, and Malayalam.

Mr Sharma claimed that party’s  ‘Nyay campaign’ promises justice to youth, farmers, entrepreneurs and all those who have suffered injustice at the hands of the Modi government.    The Congress has also come out with a number of campaign videos targeting the BJP government’s policies such as note ban, its “hollow promises”, and “rhetoric”. One of the videos also traces the Congress’ legacy and achievements of the past.

 

Tags: 2019 lok sabha polls, ab hoga nyay
Location: India, Delhi, New Delhi