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  03 Aug 2020  How Paul Gerard Parker helped a thriving business increase sales during Covid-19

How Paul Gerard Parker helped a thriving business increase sales during Covid-19

SPOTLIGHT
Published : Aug 3, 2020, 5:12 pm IST
Updated : Aug 3, 2020, 5:12 pm IST

The beauty of online business is that all business can easily be conducted from employee’s homes

Paul Gerard Parker
 Paul Gerard Parker

Paul Gerard Parker is a 22-year-old entrepreneur who operates as the Chief Marketing Officer of Project Wifi, an E-commerce management company that manages over $19,000,000 in assets and employs over 50 people.

Project Wifi has grown rapidly since being founded in September 2019.

 

The company currently helps manage over 55 Amazon stores, each earning between $35,000 - $115,000 per month, but with Covid-19 causing many businesses to shut down, Parker and his business partners were nervous about potential losses to their company.

Surprisingly, the company has actually experienced an increase in volume for many of the products they sell. Their stores are doing better than ever. The beauty of online business is that all business can easily be conducted from employee’s homes.

With no risk of employees spreading the disease, the business remained open and continued to prosper.

With many people scared to leave their houses during the pandemic, they rely on Project Wifi’s Amazon businesses to deliver the essential household items they need. Although business is flourishing, Parker does not let himself become complacent. He is constantly on the lookout for innovative ways to improve the company.

 

“We are expanding quickly so many areas need adjustments,” said Parker.

As Chief Marketing Officer, Parker’s main focuses are improving the company’s branding and working to create an optimal user experience. He believes that providing clients with a second-to-none user experience is vital in maintaining long-lasting business relationships.

Marketing has always come naturally to Parker, as he previously founded his own social media marketing company known as Hue Limited LLC.

“Marketing has always been the core of my skills. I was always great at connecting and talking to people as well. I think that is why I was able to accelerate so quickly in whatever I did,” said Parker.

 

His marketing skills are invaluable to the team at Project Wifi, as Parker is constantly finding new and innovative ways to expand the company’s business and market share.

While Parker plays a large part in the success of Project Wifi, he does not forget that he is incredibly fortunate to be backed by a reliable team of fellow entrepreneurs- Andy Ta Kong, Marcello Cantu, and Mohammed Shakaoat.

“Teamwork is everything. You can feed off each other's motivation. Finding people that understand one thing but have experience in another is key, therefore everyone has something unique to bring to the table,” said Parker.

Since being founded, the company has quickly scaled to seven figures, and Parker credits this all to great teamwork. Parker loves being part of a motivated team and enjoys his profession.

 

He is passionate about what he does and doesn’t plan on stopping any time soon. He is definitely someone to look out for in 2020 and beyond.

To learn more about Parker and the luxurious lifestyle he has built for himself, follow him on Instagram.

Tags: online business, beauty products, coronavirus (covid-19)