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Reuse if not reduce

Published : Jun 29, 2015, 10:04 pm IST
Updated : Jun 29, 2015, 10:04 pm IST

Co-founder of Karma Recycling, Akshat Ghiya talks about his journey and the need for recycling growing e-waste

 Aamir Jariwala and Akshat Ghiya, founders and directors of Karma Recycling
  Aamir Jariwala and Akshat Ghiya, founders and directors of Karma Recycling

Co-founder of Karma Recycling, Akshat Ghiya talks about his journey and the need for recycling growing e-waste

Prompted by the urge to flaunt the best and the latest, not many of us mind spending a lion’s share of our salary or pocket money on purchasing the latest laptop, handset, coolest gizmos or any other gadget. And within a year or two, since we get easily bored with them, we do not mind repeating the cycle of hunting for the best and the latest. However, did you know that the country’s IT prowess that attracts global businesses also generates huge amounts of electronic waste Well, this is where Karma Recycling, led by young businessmen Aamir Jariwala and Akshat Ghiya, comes in.

Based on the philosophy “A useless device for someone can become a useful device for someone else”, their company believes in reducing, recycling and reusing all those gadgets that are discarded by people and distributing them to people who have little access to smart phones at an affordable price.

“Electronic waste is one of the fastest growing waste streams in the world,” avers Akshat Ghiya, Karma Recycling’s co-founder. “Companies design new and improved gadgets every day, flooding the markets month after month, year after year. What happens with these devices when we’re done with them It is time for us as a society to realise that what has gone around (and has been used), must come around (and be reused). If we can’t reduce, we can at least reuse. If it’s not recycled scientifically, it leads to a waste of diminishing natural resources, causes irreparable damage to the environment and to the health of the people working in the industry,” he adds.

Akshat who has completed a major part of his education abroad met his partner and co-founder Aamir during his stint in Northwestern University (Evanston, IL, USA). The two of them were talking on a weekly basis even after they parted ways after finishing their courses and soon realised that they had to build a start-up. This is how Karma Recycling was born in 2013. When asked why they chose India when they could have easily started up Karma abroad, Akshat reveals, “India is a growing economy. Not a single day is boring here. Also, I feel that there is little scope for a business to grow abroad.” He adds, “Aamir and I travelled through remote areas across India and attended several global conferences on electronics recycling that enabled us to come up with this company and we are proud that it is now a government authorised electronic waste collector and segregator. ”

Elaborating on how they cater to their audience, Akshat shares, “We run an online electronics trade-in service which allows users from across 24 cities in India to sell over 3,000 models of used, working and non-working smart phones, tablets and laptops of almost all leading brands from their home. We also have a unique pricing algorithm according to the Indian market through which we deliver instant quotes for devices in any condition, providing free pick up and quick payment.”

Talking more about the process, he further adds, “As soon as we receive the device it is data wiped and software is rebooted. Whatever repairing is needed is done and the device is thoroughly checked and re-packaged for a fresh sale at another web portal — We also provide a 15-day money back guarantee.”

Lastly, when quizzed about what they do with the non-reparable devices, a proud Akshat concludes that all such devices and spare parts are scientifically recycled back into metals and plastics.