Iceland’s march to the Euro quarter-finals has caught the football world by surprise — and left new-found fans struggling to get their hands on a replica shirt.
Iceland’s march to the Euro quarter-finals has caught the football world by surprise — and left new-found fans struggling to get their hands on a replica shirt.
Iceland’s eye-catching blue playing shirt has become the tournament’s must-have item after their shock 2-1 win over England in the Last 16.
Demand for the shirts has been 1,800 per cent higher than expected, Iceland team press officer Omar Smarason said on Friday.
Internet orders for shirts have swamped sport company Ehf, Iceland’s official jersey distributor, and Edrea, the Italian manufacturers. “Based on the number of emails and Facebook messages we’ve been getting, yes, we are sold out,” Smarason said.
“Demand is 1,800 percent over what was predicted, which is good on one hand, but bad for everyone who has not got the shirt yet. We have every faith in Errea and we’re sure everyone will get their shirt eventually,” he said.
