As films fail, Saif takes refuge in social media

After putting off the move for long, Saif Ali Khan is finally going to make his debut on social media. Saif had been steering clear of microblogging and blogging platforms, as he was uncomfortable with sharing personal views online.

Sister Soha and brother-in-law Kunal Kemmu, however, are quite active online and often post personal pictures and videos. Saif’s wife, Kareena Kapoor Khan, may have stayed away from having an official account, but she did admit earlier that she kept track of happenings on social media through a secret account.

Talking about Saif’s decision to create social media accounts, a source says, “Saif has changed his PR agency recently and he has been advised to get on to Twitter and Instagram at least to try and promote his films and other work. Saif’s last few films have not done well, prompting him to, perhaps, take note of what the PR people have told him.”

—  Sanskriti Media