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  Entertainment   Bollywood  02 Sep 2017  Making big bucks off screen

Making big bucks off screen

THE ASIAN AGE.
Published : Sep 2, 2017, 1:35 am IST
Updated : Sep 2, 2017, 2:34 am IST

Few actors have managed to use their star value to create successful businesses and bring in the extra moolah.

Ajay Devgn
 Ajay Devgn

They are the successful face of many a Bollywood films. But apart from having a strong fan following, they also have a keen eye for business. Many A-list actors like the Khans and Ajay Devgn have invested in other business ventures.

Film production 
This is a popular option, especially with the Khans. Salman, Aamir, and Shah Rukh all have their names attached to movie production companies. Ajay Devgn, too, helms a production and distribution company, Ajay Devgn FFilms, also known as ADF, functioning since 2000, making him one of the first big stars of this generation to put his hands into the movie making business. Ajay also has other interests besides making movies. The actor has invested in the Charanka Solar Power Project in Gujarat along with the Roha Group, when Narendra Modi was the Chief Minister of the state. 

“I have always believed in green energy and when the time came, I came on board for this. When we met Mr Modi, he was very forthcoming. When I asked him who we have to meet next, ‘You rest, people will call you now’,” Ajay revealed in 2012, when the project began.

Not all of these endeavours have been completely successful ones. Before Amitabh Bachchan’s AB Corp went on to produce hit films like Paa, the actor was in the midst of a crisis with his previous venture, ABCL. Big B’s dream venture fell into trouble, which entailed a legal battle with his creditors because of “gross mismanagement”. But the star of the millennium managed to dust off these issues and stand up on his feet to regain his stardom again. News is Bachchan has acquired a stake in Justdial.

OPM — Other People’s Money 
What’s interesting is that some of these businesses are being handled by close friends of the stars. While the celebs and their business partners do not reveal the exact nature of the partnership, most movie stars operate with other people’s money. “In Bollywood we call it OPM — other people’s money. Most movie stars do not put in their funds, but lend their face in exchange for equity. But then there are some who put in their own money because they do not just want a higher stake in the business, but also want control,” says a Bollywood business manager.

Aishwarya Rai Aishwarya along with hubby Abhishek invested in a luxurious property in UAE at the Jumeriah Golf Estates. 

Shah Rukh Khan 
SRK owns three cricket teams now — The Kolkata Knight Riders in the Indian Premier League, the Trinidad and Tobago Team from the Caribbean Premier League and the Cape Town team in the South African Premier League.
He also produces films under his banner, Red Chilies Entertainment.

Salman Khan 
Salman Khan has invested in many properties and also has a five percent stake in Yatra.com. He started a film production company called Salman Khan Films.

Shilpa Shetty 
Her name is associated with yoga, and she’s involved in quite a few businesses. Shilpa, in fact, has transitioned herself into a businesswoman over the years. There’s a perfume line, a fitness DVD and — wait for it — a mobile phone line called Viaan Mobiles, which is named after her son — Viaan Raj Kundra. She also started out as the co-owner of the IPL team Rajasthan Royals, which was later embroiled in a series of controversies.

Hrithik Roshan 
It isn’t just film production that our actors have their eyes on. Hrithik Roshan owns the fashion/fitness brand HRX. Besides the moolah that his brand would generate, Hrithik — ever the athlete — always maintained he wanted HRX to be a platform that could inspire people to “bring out their best.”

Preity Zinta  
There are celebrities who associate with projects close to their heart. Recently, Preity Zinta launched ‘Kavach Safety’ for women. It’s an app for women, which assures safety at the press of a button, at a nominal cost. “I started Kavach to ensure that no woman would fear for her personal safety in her daily life. It has taken me five long years to get here. We need to educate the country that safety is a right and not a privilege,” she said. 

Viveik Oberoi | He has lent his name to a huge real estate developer and is developing buildings and other infrastructure. 

Dino Morea | 
He has been more successful in his businesses than in films. Dino who started restaurants first with his brother, followed by Pop-up pubs has also invested in several tech companies and social media and e-commerce apps namely ibhakti.com. He also runs DM Fitness a series of fitness stations across Mumbai.

John Abraham |
John has invested in JA Fitness at Trump Towers Pune and is the only Bollywood star to do business with the American President Donald Trump! John has also invested in a few more real estate deals.

Tags: ajay devgn, aishwarya rai bachchan, shah rukh khan