Private lender Yes Bank on Tuesday launched all-women operated banks in three cities—Bengaluru, Mumbai and New Delhi.
Private lender Yes Bank on Tuesday launched all-women operated banks in three cities—Bengaluru, Mumbai and New Delhi. The new branches, named YES Grace, will be operated exclusively by women employees, including the support staff.
The new branch in the city on Cunningham Road has currently employed eight women and plans to raise the count to 12, said R. Ravichander, regional director, South, YES Bank.
Aimed at offering customized banking solutions to evolving financial needs of women, the YES Grace branch represents a celebration of womanhood, he said.
Along with core banking activities, the YES Grace branch will also drive regular community engagement to foster financial literacy, family banking, safety and wellness amongst women, the company said in a statement.
While the branch will focus on convenience and assistance for women customers, it will also serve all its existing and new customers. YES BANK aims to scale the initiative by opening similar All-Women branches in other major cities. “The YES Grace branch is part of a two pronged approach by YES BANK; to promote women leadership in financial services sector and enable the evolving financial objectives of women,” said Rana Kapoor, MD & CEO, YES Bank.
