Rural consumer remains happier
Despite India being a bright spot in the global economic scenario the consumer sentiment index fell by 4.62 per cent to 96.1 in August 2016, though sentiment in rural India was far more positive than
Despite India being a bright spot in the global economic scenario the consumer sentiment index fell by 4.62 per cent to 96.1 in August 2016, though sentiment in rural India was far more positive than in urban India.
Also while sentiments for the future were down, the consumer expectations of the future were less gloomy. Consumer sentiments in urban areas regarding the current economic conditions deteriorated by 1.83 per cent and consumer expectations regarding the future worsened by 0.57 per cent for the month.
The consumer sentiments in rural India though grew positively by 1.08 per cent during August 2016. The index for rural current economic conditions grew by 0.46 per cent and the index for consumer expectations grew by 1.46 per cent.
Overall the consumer sentiments regarding the current economic conditions fell by 5.25 per cent and consumer expectations regarding the future fell by 4.2 per cent, according to data on consumer sentiments by the BSE and the Centre for Monitoring Indian Economy (CMIE).
Mahesh Vyas, MD & CEO, CMIE said, “The sharp rural-urban contrasts in consumer sentiments reflects the divergent trends in the two regions today.
“While rural India rejoices the advent of the monsoon, urban India’s sentiment is apparently impacted by the pressures of rising inflation and unemployment.”
