It is the foreign brands like Google and Facebook that rank on top in terms of their influence, while domestic ones are placed lower, as per the new list of ten most influential brands in the country.
It is the foreign brands like Google and Facebook that rank on top in terms of their influence, while domestic ones are placed lower, as per the new list of ten most influential brands in the country.
According to the study by global research firm Ipsos, Google ranks on the top and is followed by Facebook, Gmail, Microsoft and Samsung in the top five — all of which are foreign brands.
While another foreign brand WhatsApp is sixth on the India’s top 10 most influential brands, Flipkart is the top ranked Indian brand at seventh place.
The other two Indian brands on the list — SBI and Airtel — are ninth and tenth, US based Amazon is placed at number eight.
“Brands are more than just corporate logos. They have meaning, personality, even attitude. The role brands play in our lives and the world at large is becoming more important.
“From improving our personal well-being to transforming the communities and societies we live in, many brands today are driven to make a dent in the universe,” Ipsos, India managing director Amit Adarkar said.
The Most Influential Brands study that ranks brands according to their influence in 21 countries including Australia, Belgium, Brazil, China, the United States and the United Kingdom, was conducted in December 2015.
The Ipsos study has measured the biggest, most well-known and/ or highest spending brands only. As a result, the study did not look at the entire market. “The Ipsos Most Influential Brand Study evaluates over 100 brands across 21 countries and involved 36,600 interviews. In India, where the study was conducted for the first time, we canvassed the country to ask more than 1,000 Indians online to assess more than 100 brands,” Ipsos said in a statement.
According to Forbes, Apple remained the top brand the United States in 2015 followed by Microsoft, Google, Coca-Cola, technology major IBM, McDonald’s, Samsung, Toyota, GE, and Facebook.
Meanwhile, Google has been named the most influential brand in Canada for the fourth year in a row.
All five of the top spots on the list are held by technology brands, demonstrating how central tech has become to consumers’ lives. Just three non-tech brands were included in the top 10 — Visa, Walmart and Tim Hortons. IKEA’s influence grew greatly over the past year allowing the brand to jump 14 spots from 38 to 24 between 2014 and 2015.
