The integration is planned to go live this week.
The integration is planned to go live this week.
New Delhi:
Transportation app Ola has integrated its application interface on Yatra.com in a bid to tap into the travel portal's consumer base. Through this integration, users will be able to book a ride directly through Yatra.com's app without having the Ola application installed on their devices.
-"The integration is planned to go live this week. It will give customers, access to availability, booking, estimation and tracking across categories, directly on the Yatra app,-" sources said.
Interestingly, Ola's US-based rival Uber had announced a similar partnership with e-commerce major Snapdeal in August.
-"Yatra is considered as one of the highest rated online travel agents (OTAs) in India...This API integration will help Ola tap into millions of Yatra's customers,-" they added.
Ola has also opened up its Application Programming Interface (API) to other apps like Makemytrip, Oyo Rooms and others in the past to extend its mobility offerings to a larger user base.
