DBL food division V-P (commercial) Balraj Dubey (from left), with executive director Sanjay Desai, head of business development Sanjana Desai and V-P (sales and marketing) Rajan Mathews, at an acquisition meet in Pune.
DBL food division V-P (commercial) Balraj Dubey (from left), with executive director Sanjay Desai, head of business development Sanjana Desai and V-P (sales and marketing) Rajan Mathews, at an acquisition meet in Pune.
Pune -based Mother’s Recipe announced the acquisition of Elmac Agro Manufacturing Pvt. Ltd as part of their expansion strategy. This alliance valued at 1.9 times sales turnover will enable Mother’s Recipe to strengthen their reach and cater to the eastern region more effectively and efficiently, while expanding their product portfolio.
In the new setup the existing management will continue to look after the manufacturing and operations facilities, while Mother’s Recipe will manage the overall marketing, sales and distribution for the brand ELMAC.
Commenting on the alliance Sanjay Desai, executive director, Desai Brothers Ltd said, “This deal will be a positive development for DBL- food division and is in line with our company’s vision to be a valued brand in the Indian Packaged Food Space. Elmac which has a strong brand equity in the eastern region will help us strengthen our existing product portfolio and enable us in expanding our product categories.
Plans of new product extensions under the Mother’s Recipe brand name which is already in process is expected to give us an additional growth of atleast 25 per cent in eastern region.
Work has already started to refurbish & expand production capacities at Eampl and realigning product portfolios.
In the next three years we are targeting a sales turnover of over Rs 70 crores under Elmac brand from the region.”
