Mindshare, the country’s largest full service media agency, a part of GroupM, has bagged a Grand Prix in the Glass Lions category, at the Cannes Lions Internatio-nal Festival of Creativity 2016, for “
Mindshare, the country’s largest full service media agency, a part of GroupM, has bagged a Grand Prix in the Glass Lions category, at the Cannes Lions Internatio-nal Festival of Creativity 2016, for “6 Pack Band” campaign.
The award recognises work that positively impacts ingrained gender inequality, imbalance or injustice.
The campaign was an initiative for Hindustan Unilever’s Brooke Bond Red Label Tea, in association with Y Flims, the youth wing of YRF Stud-ios. The campaign created India’s first transgender band called the “Brooke Bond Red Label 6 Pack Band”, said a Mindshare statement.
Expressing his delight, Prasanth Kumar, CEO, Mindshare South Asia, said: “The team at Fulcrum really understood the pulse of the Brooke Bond Red Label and their core proposition of ushering in change.”
