Mercedes-Benz Dealerships To Be The New Hideout For Pokemon

The location-based augmented reality game, Pokemon GO is trending worldwide. If you have no clues what it is, we are sure that you haven't heard about it, read about it before you come across a Pokemon GO player searching for his Pokemon. The game has already become the most downloaded mobile app with more than three crore downloads. Amid the buzz and the game reaching new heights of popularity, German giant Mercedes-Benz is tapping the opportunity to promote the sales of its cars.

The first to jump the bandwagon, German automaker Mercedes-Benz has recently employed the app to promote the sales of its cars. The ‘lure modules’ that attracts these pocket monsters in the game will in turn be used by Merc to attract players to its showrooms and local events.

If you are a virtual Pokémon master you would know about this feature of the game. For the rest of you, ‘lure models’ allow players, without physically moving too much, to attract and catch Pokémon that are otherwise hidden; but only for a set period of 30 minutes (unless you know those hacks).

This half an hour might period, which might seem rather lengthy to some, is what the three-pointed star brand wants to ensure players spend inside the dealerships. Mercedes has even distributed a detailed manual to its dealers in order to get them acquainted with the new sales campaign.

Furthermore, the German automaker’s dealers can also register their own PokeStops on the Pokémon GO website. Local communications channels and social media promotion are also being employed by Merc to expand the reach of this interesting campaign.

This isn’t the company’s first tie-up with a video game though. A previous association with the game Mario Kart 8 saw players drive the GLE luxury SUV within the game.

Source: CarDekho.com