Maruti Vitara Brezza booking crosses 1 lakh mark

Using the adjective 'popular' for the Vitara Brezza will sound trivial. The latest car from Maruti Suzuki has been a big success for the Indian automaker. Since its launch in March this year, the Vitara Brezza has been making headlines frequently. The bookings for the SUV have already crossed the one lakh mark within four months of its launch. Maruti Suzuki launched the Vitara Brezza at an attractive price of Rs 6.99 lakh, which is a testament to automaker's deep understanding about the Indian market. The car comes with just one engine option – the 1.3-litre DDiS200. This engine is not outright powerful, but is refined and has a class-leading fuel economy of 24.3kmpl (which has turned out to be more important than power in the Indian context). Also, the car has ample space to seat five adults, with enough room in the boot to carry luggage on a weekend trip. Another important aspect that pleases the Indian buyer is the feature list. Maruti has equipped the car with Suzuki’s SmartPlay touchscreen infotainment system, different-coloured illuminated dials and an automatic climate control. In the looks department, this car really stands out with its contrasting roof, body graphics, and front and rear ‘Bull Horn’ LED light guides. If we follow the Brezza right from the day it was launched, we see that the SUV managed to grab 40,000 bookings within a few days of its launch. Also, it removed the Hyundai Creta – which was otherwise enjoying its unrivalled position in the market – from the top-selling SUV spot. Since then, Hyundai has again managed to overtake the Brezza, but the MUV/SUV space has witnessed the arrival of a new leader: the Toyota Innova Crysta. We expect this success story to continue in the future with the expected introduction of an automatic variant.

Source: CarDekho.com