Jaguar set to challenge SUVs
British car maker Jaguar, known for its sporty sedans, will launch the F-PACE off-roader in 2016, entering the popular luxury sports utility sector in a departure for the 80-year-old brand.
British car maker Jaguar, known for its sporty sedans, will launch the F-PACE off-roader in 2016, entering the popular luxury sports utility sector in a departure for the 80-year-old brand.
Luxury SUVs have long been built by parent company Jaguar Land Rover, which owns the Range Rover brand, in what has become a popular segment among women and family buyers.
“The F-PACE is our family sports car,” Ian Callum, Jaguar’s director of design said. Jaguar Land Rover did not disclose pricing for the new SUV.
The company is also launching two diesel-powered Range Rover models in North America in 2016 with new engines promising fuel savings of up to 30 per cent compared with gasoline-powered models.
The announcements, made during the Detro-it auto show, mark further expansion by the firm, which has turned from loss-maker to profit-maker after Tata Motors bought it in 2008.
