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  Business   Jaguar Land Rover looking at the entry-level luxury segment

Jaguar Land Rover looking at the entry-level luxury segment

AGE CORRESPONDENT
Published : Jun 10, 2016, 7:35 pm IST
Updated : Jun 10, 2016, 7:35 pm IST

JLR currently holds a 9 per cent share in the market and is looking at increasing it further by penetrating into tier 2 and tier 3 cities by expanding their sales and service network.

Tata Motors-owned Jaguar Land Rover
 Tata Motors-owned Jaguar Land Rover

JLR currently holds a 9 per cent share in the market and is looking at increasing it further by penetrating into tier 2 and tier 3 cities by expanding their sales and service network.

With the sole intention of drawing more sales in India, Tata Motors-owned Jaguar Land Rover is looking at focusing on the entry level luxury car market. JLR currently holds a 9 per cent share in the market and is looking at increasing it further by penetrating into tier 2 and tier 3 cities by expanding their sales and service network.

Speaking on the same, Rohit Suri, president Land Rover India said, “We have managed to acquire 9 per cent market share in the premium segment despite not having a product in the lower end segments like hatchbacks. We have been able to attract customers at the higher end given the strong brand we are.”

Backing on the strong demands of the Discovery Sport and Jaguar XE JLR registered a strong growth of 45 per cent in the January – March quarter this year.

To consolidate its position in the market JLR has to bring in affordable luxury cars just like its German rivals -- Audi, Mercedes, and BMW. With no cars in this segment, it’s losing a major chunk of volumes to its rivals.

“If it makes sense we will look at lower segments in the luxury car market. In fact, with the launch of Jaguar XE we have tried to enter the lower segments compared to where we were. We have started to tap the customers in the lower end,” he added.

The fourth largest luxury carmaker in India is now looking forward to increase its dealership count from the present 23 to 26 alongside expansion in tier 2 and tier 3 cities like Nagpur and Raipur. It’s also planning to train the executives at JLR outlets for a better customer service experience.

It recently launched a third variant of the XE – the Prestige, which sits between the top of the line XE Pure and the base XE Portfolio. The company is hoping that the Prestige version will attract more volumes as it’s loaded with features and priced well.

JLR currently assembles the XE, XF, XJ, Discovery Sport and Range Rover Evoque in the country.

Source: CarDekho.com