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  Business   In Other News  24 Oct 2019  ITC Fabelle truffles come at a record Rs 1 lakh

ITC Fabelle truffles come at a record Rs 1 lakh

THE ASIAN AGE. | RITWIK MUKHERJEE
Published : Oct 24, 2019, 1:24 am IST
Updated : Oct 24, 2019, 1:24 am IST

Luxury chocolate brand from ITC has entered the Guinness Book of World Records.

Not at least, if you consider what Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from the stable of ITC Ltd, has just done to enter into the Guinness Book of World Records. (Photo: Pixabay)
 Not at least, if you consider what Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from the stable of ITC Ltd, has just done to enter into the Guinness Book of World Records. (Photo: Pixabay)

A set of 15 truffles come with an indulgent price tag of Rs 1 lakh. Hyperbole? Not really. Not at least, if you consider what Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from the stable of ITC Ltd, has just done to enter into the Guinness Book of World Records. Fabelle has now come up with the world’s most expensive chocolate - Fabelle Trinity- Truffles Extraordinaire, albeit as limited edition.

The limited edition offering will be encased in a unique, hand-made wooden box, each containing 15 truffles, each weighing about 15 gms. The made-to-order box will be available at an indulgent price of Rs 1 lakh (inclusive of taxes), the company said.

 

“We at Fabelle have now set new benchmarks not just in the Indian luxury chocolate market but also now in the world with achieving the Guinness World Record feat,” said Anuj Rustagi, Chief Operating Officer—Chocolates, Confectionary, Coffee and New Categories—Food Division, ITC Limited.

He said that this master piece is a reflection of best of both the worlds coming together. With Chef Philippe Conticini’s international expertise and Fabelle’s understanding of Indian chocolate consumer preferences and institutional strength, the company has been able to deliver a world-class product.  

The chocolate was unveiled in the presence of the Legendary, Michelin Star Chef Philippe Conticini, who is the co-curator of Fabelle’s Trinity - Truffles Extra-ordinaire.

 

Tags: itc, chocolates