Tuesday, Oct 20, 2020 | Last Update : 11:36 AM IST

195th Day Of Lockdown

Maharashtra1443409114960338084 Andhra Pradesh7192566588755981 Karnataka6406615157829286 Tamil Nadu6088555529389653 Uttar Pradesh4031013468595864 Delhi2827522506135401 West Bengal2603242287555017 Odisha222734190080912 Kerala204242131048772 Telangana1992761701091163 Bihar178882164537888 Assam169985139977655 Gujarat1332191132403417 Rajasthan1288591077181441 Haryana1237821059901307 Madhya Pradesh117588932382207 Punjab107096840253134 Chhatisgarh9856566860777 Jharkhand7770964515661 Jammu and Kashmir69832495571105 Uttarakhand4533233642555 Goa3107125071386 Puducherry2548919781494 Tripura2412717464262 Himachal Pradesh136799526152 Chandigarh112128677145 Manipur9791760263 Arunachal Pradesh8649623014 Nagaland5768469311 Meghalaya5158334343 Sikkim2707199431 Mizoram178612880
  Business   In Other News  16 Aug 2018  Govt asks TV channels not to air magic pill ads

Govt asks TV channels not to air magic pill ads

FINANCIAL CHRONICLE
Published : Aug 16, 2018, 11:05 am IST
Updated : Aug 16, 2018, 11:05 am IST

World health Organisation estimates the global fake drugs market at about USD 30 billion.

Companies offering magic pills for ailments ranging from common illness to life threatening diseases such as cancer and AIDS are now under the government scanner.
 Companies offering magic pills for ailments ranging from common illness to life threatening diseases such as cancer and AIDS are now under the government scanner.

New Delhi: Companies offering magic pills for ailments ranging from common illness to life threatening diseases such as cancer and AIDS are now under the government scanner. The I&B ministry through advisories has asked television channels not to air their promos.

Alongside fake and substandard medicines, the market of magic pills has been thriving on misleading and false claims. It has emerged a big menace with social media and sponsored content in TV fuelling the growth of magic pills.

 

The World health Organisation (WHO) has raised the alarm bell, saying fake drugs have become a big threat and might be killing tens of thousands of people. It estimates the global fake drugs market at about USD 30 billion.

The information and broadcasting ministry (I&B) has issued instructions to all TV channels to advertise only those ayurveda, yoga and naturopathy, unani, siddha and homoeopathy (AYUSH) products which have valid manufacturing licence.

“They have also been told to abstain from telecasting such misleading advertisements which are in contravention of the provisions of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and rules thereunder,” an official said.

 

Further, the ministry of AYUSH has signed an MoU with Advertising Standard Council of India (ASCI) to undertake comprehensive monitoring of the quality of advertisements pertaining to alternative drugs in print and visual media.

Besides crackdown on misleading advertisement, the Centre has forwarded consumer complaints to the concerned state drug regulator for taking action in accordance with the legal provisions.

The Centre administers both Drugs & Cosmetics Act, 1940 and Drugs & Magic Remedies (Objectionable Advertisement) Act, 1954. It has further decided to prepare fresh legislation for regulating drugs.

The AYUSH ministry has already provided inputs to frame regulatory provisions pertaining to alternative medicines and prohibition of their misleading advertisements.

 

The Ministry of AYUSH is pursuing the matter of introducing prohibitive measures for misleading advertisements and has notified draft Rules under Drugs & Cosmetics Rules, 1940. It has also constituted an empowered committee (EC) for controlling the publication of inappropriate and misleading advertisement/exaggerated claims of the alternative drugs.

Tags: magic pills, cancer, i&b ministry, world health organisation, advertisements
Location: India, Delhi, New Delhi