Indian consumers could splurge up to Rs 25,000 crore and more as against over Rs 20,000 crore spent in festive season last year — a 25 per cent growth.
Indian consumers could splurge up to Rs 25,000 crore and more as against over Rs 20,000 crore spent in festive season last year — a 25 per cent growth.
The record-breaking sales and revenues expected for e-commerce giants has been attributed to the fact that most people had deferred their purchasing plans during the fortnight of pitru paksha and are now ready to loosen purse strings according to an Assocham survey-cum-analysis has noted.
“Most of the e-tailers have already jumped on the bandwagon for running promotional offers like deep discounts, exclusive merchandise, cash-back schemes, and other such deals to cash in on festive season frenzy and have set off marketing campaigns to rake in maximum profits,” said Mr D.S. Rawat, secretary general of Assocham while releasing the findings of the chamber’s survey-cum-analysis.
Consumer today are pampered by the introduction of premium services like free shipping, extended return period and others together with rise of high-speed internet usage through smartphones.
These enable online shopping and help the e-tailers to register profits after a dull first half of this year. This is expected to be the busiest festive season for e-commerce companies which begins on October 1 with Navratri followed by Diwali.
About 60 per cent of the total of 2,500 working professionals between the ages of 25-40 years said they are ready with their shopping lists and would prefer online shopping over standing long hours in store aisles, while most of the remaining opted for shopping at physical brick and mortar outlets said Mr Rawat.
Customers are enticed by easier responsive website navigation together with higher levels of service and festive product categories which provide a great way to differentiate from competitors that may launch seasonal marketing campaigns and offer similar discounts.
The survey also gave customer suggestions on what they expect from e-tailers like gearing up to counter various challenges related to logistics, influx of visitors and avoid losing customers due to technical issues by taking all precautionary measures beforehand like investing in a larger server or cloud hosting service.
They also want to be sure of the latest date and time they can order and be certain it will arrive in time.
