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  Business   Companies  27 Feb 2019  Watch-maker Jaeger-LeCoultre lifts brand at Academy Awards

Watch-maker Jaeger-LeCoultre lifts brand at Academy Awards

THE ASIAN AGE. | RITWIK MUKHERJEE
Published : Feb 27, 2019, 2:28 am IST
Updated : Feb 27, 2019, 2:28 am IST

Jaeger-LeCoultre has developed and produced over 1,242 calibres.

Nicholas Hoult and Richard  E. Grant wearing Jaeger-LeCoultre at Academy Awards.
 Nicholas Hoult and Richard E. Grant wearing Jaeger-LeCoultre at Academy Awards.

Kolkata: Jaeger-LeCoultre, a world-renowned watch manufacturer, used the Dolby Theatre, home to the 91st edition of the Academy Awards, as an effective brand-building platform.

Jaeger-LeCoultre has developed and produced over 1,242 calibres, ranging from ultra-thin movements to the most sophisticated Grand Complications since its inception in 1833.

For the record, Spike Lee, Nicholas Hoult, Barry Jenkins, Yorgos Lanthimos and Richard E. Grant wore Jaeger-Lecoultre watches.

Spike Lee, Oscar Winner for 'Best Adapted Screenplay' for his movie “BlacKkKlansman”, selected the Reverso Classic Medium Duoface Small Second timepiece from Jaeger-Lecoultre. He was also awarded, in the same category, at the last British Academy Film Awards.

Richard E. Grant, nominated for 'Best Supporting Actor' in the movie "Can You Ever Forgive Me", selected the Master Ultra Thin Date timepiece from Jaeger-Lecoultre.

Nicholas Hoult, friend of the brand and cast member of the film 'The Favourite' selected the Reverso Classic Duoface Large pink gold timepiece from Jaeger-Lecoultre.

American film director, producer, and screenwriter Barry Jenkins, nominated for his movie “If Beale Street Could Talk” in the category “Best Adapted Screenplay, selected the Master Ultra Thin Small Second timepiece from Jaeger-Lecoultre.

He won, two days ago, in the category “Best Director” and “Best movie” at the Independent Spirit Awards.

Yorgos Lanthimos, director of the film 'The Favourite' nominated for “Best Motion Picture of the Year” and “Best Achievement in Directing”, selected the Master Ultra Thin Moon timepiece from Jaeger-Lecoultre.

The brand, which has deep ties with India, is present in India via a network of multi-brand retail stores in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad and Chandigarh and is in the process of enhancing this network and identifying the right key locations.

Tags: academy awards, jaeger-lecoultre