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  Business   Companies  27 Feb 2019  Tata Sky appoints Anurag Kumar as CCO

Tata Sky appoints Anurag Kumar as CCO

THE ASIAN AGE
Published : Feb 27, 2019, 11:33 am IST
Updated : Feb 27, 2019, 12:06 pm IST

Prior to Tata Sky, Anurag was Global Brand Vice President with Unilever in London.

Anurag Kumar, (Photo: FIle)
 Anurag Kumar, (Photo: FIle)

Mumbai: Tata Sky, India’s leading content distribution platform has announced the appointment of Anurag Kumar as its chief communications officer. In his new role Anurag will lead Marketing and Communications initiatives for Tata Sky for its products and services across all its platforms.

As a part of this portfolio, Anurag will be responsible for developing and monitoring traditional and new age marketing and communication strategies across Tata Sky platforms.

Anurag Kumar, Chief Communications Officer, Tata Sky,said: “India’s media & entertainment sector offers unrivalled growth opportunities. As an industry leader, Tata Sky is on a journey to connect millions of people across India to the best content on offer. As a new member of this journey, I am excited to be able to leverage the art and science of marketing to talk to our current and future customers in a relevant, distinctive and meaningful way.”

Prior to Tata Sky, Anurag was Global Brand Vice President with Unilever in London. At Unilever he ledbrand strategy, innovation and communications globally for Unilever's laundry business for brands such as Surf, Radiant & Skip. Anurag has 20+ years’ experience in both India and overseas.

Tags: tata sky, anurag kumar, cco
Location: India, Maharashtra, Mumbai (Bombay)