As partners, both Likee and App Bazaar aims to achieve mutual objectives of content localisation.
New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has announced the collaboration with Indus App Bazaar, India’s Largest Indigenous App Store, to expand Likee's reach in the Indian markets. Likee is now available on Indus App Bazaar for free download and usage. Indus App Bazaar currently caters to 60 million users every day and is a preferred app store among Indians who like to discover and consume digital content in their local or regional languages. As partners, both Likee and App Bazaar aims to achieve mutual objectives of content localisation, enhancing user-experience with easy-to-use apps and encouraging diversity.
Likee is a highly-interactive short-video creation app, and the diverse content in local languages on the platform further improves the user experience. Likee’s constant endeavor is to offer content as per the preference of Indian youth, and therefore Likee’s past campaigns were focused on engaging with maximum users, in their regional languages. With the partnership, Likee aims to invite more users to create content in the language of their choice, share their life moments in engaging video formats and connect with like-minded people.
Rakesh Deshmukh, Co-founder & CEO of Indus OS said, "The consumption of video content is growing exponentially, spurring a sense of community beyond the frontiers of demography and languages. Our collaboration with Likee is a manifestation of a shared vision of reaching out to diverse emerging markets as well as connect with niche audiences. As a platform, Indus App Bazaar will help Likee to maximize localization of the mobile app, increase discoverability and strengthen hold into the local user market to drive downloads and help tap the unexplored potential."
Likee is a popular user-driven app, where user-generated content plays a primary role. Indus App Bazaar is famous among users for its simplified navigation, versatile user recommendation, and user-friendliness. Trending UGC apps such as Likee on App Bazaar will further enhance the user experience of the platform audience. Likee is one of the most preferred mobile apps among Indian youths and has emerged as the platform of choice to express creatively. In India, Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. By collaborating with App Bazaar, Likee has been successful in generating large numbers of downloads and also in getting maximum user recommendations.