Nexon, CEO says, is result of company's intent to breakaway from conventional approach of segmentation.
Mumbai: Homegrown auto maker Tata Motors on Thursday launched its first compact SUV Nexon with a price tag starting from Rs 5.87 lakh for petrol and Rs 6.87 lakh for the diesel variant.
"The Nexon is the result of our intent to breakaway from the conventional approach of segmentation," Tata Motors chief executive and managing director Guenter Butschek said while launching the much-awated SUV.
With this rollout, Tata Motors aims to scale up its position to the third or fourth spot in the utility vehicle segment. Nexon is the first sub-4 metre sports utility vehicle from Tata Motors stable and and is expected to give a tough competition to the likes of Maruti's Vitara Brezza and Ford's EcoSport.