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  Business   Companies  08 Feb 2020  Adda52 Rummy offers the simplest online multiplayer rummy game

Adda52 Rummy offers the simplest online multiplayer rummy game

THE ASIAN AGE
Published : Feb 8, 2020, 10:40 am IST
Updated : Feb 8, 2020, 10:40 am IST

Adda52rummy platform is available in Telugu and Tamil for our south users.

Ashish Bhakuni, Head of Marketing , Adda52Rummy
 Ashish Bhakuni, Head of Marketing , Adda52Rummy

1. Brief about the Brand and how it started?

Adda52Rummy was launched in 2012. It is India’s most trusted and rewarding rummy app with over 1 million registered user base. A wholly-owned subsidiary of gaming and hospitality giant Delta Corp Ltd, Adda52Rummy has established a market-leadership position in the online rummy industry thanks to its focus on user-experience and customer.  

 

We are the first in the industry to spot a demand pattern emerging towards 21 Card Rummy and have championed multi-player 13 card and 21 Card Rummy game by launching high-value tables which have unique advantages such as lowest rake, minimal service charges and biggest pay-outs than any other 21 Card Rummy provider in India.

2. What is your client based?

South Indians are considered to be classy people with a flavour of mass. Most of the tournament winners on our platform are south indians. We are glad we have users belonging to remote places where smart phones are not used much. Adda52rummy platform is available in Telugu and Tamil for our south users. We will soon be launching our portal in Kannada too

 

Three key states from south India account for a bulk of the players on rummy passion. In fact, as many as 70 per cnet of the players are from Tamil Nadu, Karnataka and Andhra Pradesh, with Tamil Nadu being the site’s biggest market.

3. What has been the impact of your work on the customers and society? 

From a game played at clubs, home, tea shops, rummy has evolved to digital medium and growing rapidly with millions of users playing rummy online. It is evident that rummy has become an indispensable part of Indian culture. The past decade has seen an exponential increase in the number of rummy players in the country, and this can be attributed to the digital form of the game.

 

We are overwhelmed by the popularity our gaming website has received within a short span of time. Rummy is one of the most loved card games across people of all ages, and the idea behind introducing adda52 Rummy was to provide a unique and exhilarating experience to Rummy lovers; and people have been flocking to our gaming site to partake in the fun. Our active monthly players are growing at 100 per cent per quarter.

4. What is the market size of your sector and how are you differentiating from the competition?

The key stakeholders of Rummy Industry are online rummy operators, online skill games operators, policy analysts, industry experts, economists, law firms, consulting firms, technology providers, service providers, payment gateway, tax consultants and game enthusiasts among others.

 

Proliferation of smart-phones has become a significant motivator for mobile game developers to start building games that bridge the gap between real life and virtual world through augmented reality games. Such games can be used for driving real change in consumer behaviour. And we expect some early stage action to happen in this space in 2020. There are some good portals out there who are Adda52 Rummy, an online and mobile gaming platform is leveraging on technology to make playing Indian card games, like Rummy, a better, immersive experience.

Backed by a strong technical support team, seamless payment gateways and engaging user interface, we have seen over 1+million registrations, clearly indicating the role technology has played in transforming the experience of playing card games. Technology is at the heart of everything we do to provide safe, simple and hassle free consumer experience supported with offline assistance. For all our games, we provide high-end technology interface, robust payment gateway, and user-friendly mobile app. To give players the smoothest experience, we spend the bulk of our time on core infrastructure components. We track an enormous amount of data to determine what players enjoy and what they don’t. Standard tools of the trade like A/B testing and statistical analysis are rigorously applied.

 

Adda52 Rummy offers the simplest online multiplayer rummy game in popular formats for free, and cash. From being restricted to the living room, we make sure that Rummy is played at a competitive level (tournaments), improving the skill-set of gamers. This is why we are currently one of India’s Most Rewarding and loved real money game providers.
 

5. Growth and Future plan of the company?

We have a large amount of users in the south, the website and app are available in Telugu and Tamil. Rummy in India, popularly known as “Paplu”, is supposed to be a cross between Rummy 500 and Gin Rummy. In South India Rummy is like a legacy game. On our platform, we have witnessed lot of traction from Karnataka, Tamil Nadu, Kerala and Andhra Pradesh. Rummy is popular in Gujarat as well and Kolkata is picking up real fast.  

 

Leveraging above growth drivers, We plan to increase our customer base in the near future. In the core geographies like Andhra Pradesh, Tamil Nadu, Karnataka and Maharashtra, the growth is driven largely by deeper penetration and increased awareness about the online version of the game.

6. What are the changes in policies and strategies, the company has initiated to successfully run this model? 

Online versions of the traditional card games are now in the list of top grossing games. The advent of smartphone compatible games has made it even more convenient for players to log in and play rummy on the go.

Almost all of the online multiplayer gaming websites for Rummy and Teen Patti games are optimized for speed. However, the improvement in data technology will surely help the games to reach further heights.

 

There is a lot of scope for real money games to further this considerable growth and expand its base. It includes spending a lot on marketing and focusing much on making the players comfortable in the gaming ecosystem. At present users in this segment are growing at a rate of 50 per cent per year. The drive and craze for real money games are spurring a lot of innovations in this sector focused on improving the user experience. In the future, technologies like VR, Augmented reality and Artificial intelligence will be incorporated in these real money games to make sure gamers get a more immersive gaming experience.

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