The idea behind mastertrust originally came as there was no strong stock broker present in North India.
What was the idea behind mastertrust business model?
The idea behind mastertrust originally came as there was no strong stock broker present in North India, most of the financial houses in the 1980s and 90s were concentrated mostly in western India. With time, dematerialisation of stocks happened and the idea of online trading came in, that’s when the promoters saw the opportunity to increase business, got other financial product licenses like insurance broking and PMS. The thrust of the business was to provide integrated financial services solutions to maximum clientele through direct route as well as franchisee model.
What are the changes in policies and strategies, the company has initiated to successfully run this model?
In any successful business model strategies and policies evolve over time. As it is a very regulated industry key policies are refined from time to time. Post the global recession of 2008, RMS became the backbone of the industry as well as our company and that was one of the biggest changes that we had to bring in. Also, as it is a very technology oriented business, a lot of time and effort is put in to provide state of the art solutions and products to the clients.
How are you planning to expand in the future?
To shift our broking business online as much as possible, strengthening our HNI advisory business and scaling our prop trading business across various segments.
What is the company's success story in this domain?
Mastertrust group has been enabling the investors to make the most of the exciting investing opportunities in the Indian market. Strongly focused on value investing and nurturing a healthy investment culture over 30+ years in the market, the company has garnered 2.5 Lakh customers and is 800 people strong organization.
What is the company’s client base?
The company successfully holds the relationship with 250000 clients. It has become an active organisation with 800 employees and has earned the trust of our customers. The company’s client base is very strong and caters to different sectors such as Equity, Wealth Management, Debt, Merchant Banking, Insurance.
What are the insights that you have about the market and how did you stand out among your competitors?
A financial suite to all your investment needs, mastertrust is a unified platform, having the license for all vital financial services to cater to all kinds of investment needs of the users. The company’s USP is its transparency with the prime focus on building relationships of trust with our investors. That’s why the company provides them with unbiased advice transparently and securely. And we give credence to this that our customers keep coming back to us.
On the top of it with the new website and products launching, our user interface and experience is now among the best in the country.