Tata Motors plans new car brand

Mumbai: In a bid to regain the lost ground in passenger vehicles segment, homegrown auto major Tata Motors on Thursday launched a sub-brand TAMO with an aim to introduce new technology equipped vehicles faster to the market.

Under the TAMO sub-brand, the company will launch vehicles that are low in volumes requiring low investment.

It is also looking at a different buying experience for TAMO vehicles, although for the time being it has not confirmed if it would set up a separate retail chain as market leader Maruti Suzuki has done with Nexa.

“We need a different way to get into the future. To secure our future in a rapidly changing environment, the advanced mobility solutions space is of utmost importance. The introduction of TAMO will help us co-design India's automotive footprint by taking new technologies and mobility concepts as a new ecosystem,” Tata Motors managing director and CEO Guenter Butschek told reporters here.

He said TAMO will be a ring-fenced agile and flexible vertical that would serve as an incubating environment towards new technologies, business models and partnerships.

“This will be a lean operating model with volume, low investment and faster to the market,” he said.