Idea eyeing market share in six new states

New Delhi: Telecom major Idea Cellular announced the roll out of its Voice over LTE or VoLTE service for customers across six major markets - Maharashtra, Goa, Gujarat, Kerala, Tamil Nadu, Andhra Pradesh and Telangana, Madhya Pradesh and Chhattisgarh.

Customers in the above mentioned states can avail VoLTE technology starting Wednesday.

Idea VoLTE delivers high-definition voice services over 4G/ LTE network which makes voice sound more natural as compared to a standard voice call, while eliminating background noise. It also offers faster call connection and better battery utilisation. It also allows subscribers to continue experiencing un-interrupted 4G internet while simultaneously being on a voice call.

Furthermore, in areas out of 4G network, Idea VoLTE enables users to automatically be routed to 3G/2G network using Single Radio Voice Call Continuity (SRVCC), thus ensuring continuous call connectivity.

"The launch of Idea VoLTE is testimony to our commitment to digitally connect customers, and a major milestone in Idea's mobility journey. We aim to provide a better and richer call quality experience to our customers through this revolutionary new technology," said Idea Cellular Chief Marketing Officer, Sashi Shankar.

Furthermore, Idea is partnering with several handset manufacturers to ensure availability of a wide range of Idea VoLTE capable devices in the market. Some of the brands include Honor, Xiaomi, Samsung, and OnePlus. Select devices manufactured by these brands will be in-built with Idea VolTE services.