Harley-Davidson invests in a startup to develop electric bikes

Harley-Davidson has announced a strategic investment in a California based electric motorcycle manufacturer, Alta Motors. The collaboration is aimed at building “Urban Electric Motorcycles”. Although the value of investment has not been disclosed yet, it further affirms the Milwaukee based brand’s commitment towards manufacturing electric motorcycles.  

As a part of this investment, Alta Motors will provide Harley-Davidson with its technical expertise in building EV drivetrains. In exchange, the electric startup will not only gain a considerable monetary investment but will now also have access to the various assets of H-D, most importantly a worldwide dealer network and credibility.

"Earlier this year, as part of our 10-year strategy, we reiterate our commitment to building the next generation of Harley-Davidson riders, in part, by aggressively investing in electric vehicle (EV) technology. Alta has demonstrated innovation and expertise in EV and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles," said Matt Levatich, President and CEO of Harley-Davidson.

Harley-Davidson has been heavily focusing on the electric motorcycle space for quite some time now. The Milwaukee manufacturer has even promised to launch its first electric two-wheeler by the end of 2019. Which is quite ambitious when you consider the company's first electric cruiser concept, the Project LiveWire, is yet to see production status. With the involvement of Alta Motors, we might see that changing.

At the moment it is hard to imagine how two radically different manufacturing cultures will come together to build a motorcycle. Thankfully, we might not have to wait that long to see the results.

Source: ZigWheels.com