The Shivaay trailer is winning hearts and shattering all pre-existing records

The phenomenal trailer of Ajay Devgn's upcoming directorial is on everyone's mind for all the right reasons.

Mumbai

: Rarely do film trailers win the world over, unanimously, like the way Ajay Devgn's 'Shivaay' has. The phenomenon that the film has turned out to be, makes one reminisce of the absolute hysteria that followed the release of Salman Khan’s ‘Dabangg’.

The trailer recorded a mammoth, collective 12 million views on Youtube and Facebook, within three days of its release, the engagement of which is the biggest seen by any Bollywood film ever, yet. Statistically speaking, the likes on the trailer is more than on any other movie’s, 200,000 likes, to be specific.

The dislikes are also at their optimal minimum, with a mere 3.3% people disliking it. ‘Shivaay’ recorded the said 2 lakh likes within three days of its uploading, which is at par with the likes on the trailer of current blockbuster ‘Sultan’. The action thriller has an additional 281,000 hits on its Facebook upload alone.

Moreover, there are a staggering 37,000 organic comments combined, on both Facebook and Twitter, emphasising on how popular the trailer is amongst netizens.

The movie has been trending on twitter since two weeks now, preceding its trailer launch, astonishingly enough. It trended on Facebook on the 8th of August and is the top trending video on Youtube, which doesn’t come as much of surprise.

Many Bollywood celebrities heaved praises on the movie and the man behind it all, Devgn, through their social networking sites. Legendary composer AR Rahman, who’s known to be a man of few words, praised Ajay and even tagged the film’s composer Mithoon, congratulating him on his terrific score for the film.

The likes of Amitabh Bachchan, Anil Kapoor, Amish Tripathi (Author of the Shiva trilogy), Arjun Kapoor, Nikkhil Advani, Satish Kaushik, Ekta Kapoor amongst other industry biggies praised the sleek and action-packed trailer of the film. Most rated it to be at par or arguably better than known Hollywood standards, elevating Bollywood to an all-time high pedestal.

The ridiculously contagious event that it has become, no one can wait for Diwali to come so they can experience the ‘Shivaay’ spectacle for real.

For now, watch and immerse yourself in the trailer again, here:

(This story originally appeared on Deccan Chronicle)