Intensely romantic interludes swathed in snow-capped splendour — that seems to be what the two Valentine releases are offering this Friday.
Intensely romantic interludes swathed in snow-capped splendour — that seems to be what the two Valentine releases are offering this Friday. Both Abhishek Kapoor’s Fitoor and Divya Khosla Kumar’s Sanam Re are love stories shot extensively in the snow. But there is a difference of approximately '25 crores, which could prove a crucial equaliser at the box office.
A box office analyst says, “Sanam Re would be much easier to succeed at the box office because its actors were paid a relatively small amount. Director Divya Khosla Kumar had a successful film Yaariyaan in 2014. She knows how to connect with the youngsters.”
Says trade expert Taran Adarsh, “Both Fitoor and Sanam Re should find an audience. It’s the season of interesting films and the audience is ready to shell out money if the word of mouth is positive.”
Adds Atul Mohan, editor of the trade paper Complete Cinema, “It is difficult to say which of the two will perform better. I hope both do well. The genres are same —intense love stories. The directors of both have given hits in past. Sanam Re has an advantage; its music has gained popularity. The aggression in promoting the film is visible. But one thing is clear that both the films would be visual delights. The picturesque locations are captured imaginatively in both.”
Anil Thadani, a leading distributor in Mumbai feels both the films could do well. “Why can’t both films do well They should. That would benefit everyone.”
