Wimbledon overnight sensation Marcus Willis has also become an internet hit after video emerged of him contentedly chewing a chocolate bar and drinking cola during a match in 2014.

Compatriot Liam Broady had already given the game away on Tuesday when he recalled how world number 772 Willis had earned his nickname of ‘Cartman’ after a portly character on hit cartoon show ‘South Park’.

Broady said that Willis, who takes on Roger Federer later Wednesday, chewed a Snickers bar and drank cola during the changeovers of a second-tier Challenger event in Knoxville in the United States. It didn’t prevent Willis from defeating Tennys Sandgren in the quarter-finals before losing to Broady in the last-four.

By Wednesday morning, the footage had already been viewed by more than 100,000 people.