OnePlus had plans to unveil the much talked-about flagship OnePlus 6T t an event in New York on 30 October. However, OnePlus has announced that the event stands cancelled for that date. The news came from directly from the company’s CEO Pete Lau, who posted on the OnePlus blog.
Fans can rejoice as the unveiling event will not take place on October 30 anymore, but will happen a day earlier — i.e. October 29.
The new date was chosen due to Apple. Pete Lau announced that the event was preponed a day earlier to October 29 at 11am.
Apple made announcements a few days earlier that they will be holding an event on October 30 in New York. The event will see Apple unveiling new iPads and MacBooks. The venue for Apple’s event very close to where OnePlus will also be holding their event for the unveiling of the OnePlus 6T.
The main reason for shifting the dates to an earlier day is the clash of Apple’s announcement, which could steal the limelight of the device.
In a blog, OnePlus wrote:
A lot has changed in the past 24 hours. When we announced the launch of the OnePlus 6T on October 8, we were convinced our timing would allow us to maximise the amount of people we could reach with our message. That changed when Apple announced they would be hosting their own event on October 30. We know the entire industry and all media will be holding their breath. So, imagine how we felt when we learned the date of their latest event. One minute, we were preparing for our greatest and most exciting launch event yet. The next, we were posed with a difficult question: “What do we do now?”
In any pursuit, you can only play the cards you are dealt. We were dealt a pretty bad hand. Our challenge was to find a way to make the most of a bad situation. For months on end, hundreds of people have poured their hearts and souls into creating our best product to date. Our goal is to make sure it gets the time and attention it deserves.
We couldn't make this decision on our own. For hours, we talked to our press contacts to gain insight into how Apple's announcement could affect the launch of the OnePlus 6T. We received considered, honest and thoughtful feedback. They showed us that if we chose to stick to our original timeline, launching the OnePlus 6T on October 30, we would be overshadowed by Apple.
But, we know the most important voices are yours – our community. We talked to some of our most loyal users, knowing we could not make a decision of this magnitude without your input. Because we know you would be most affected by this change. Flight tickets have been booked, hotel rooms reserved, and plans made. Internally, we were incredibly divided on this decision. We debated for hours before we came to one of the most painful decisions we have ever made.
As ambitious and passionate as we all are, we have to acknowledge the reality of this situation. There are no winners here. Over the course of almost 5 years, we have been proud to witness the rise of one of the most passionate and powerful communities in all of tech. But, we have to remain realistic. We have only just begun our journey and cannot afford to let one of the most important products in our history be affected by another great product launch. So after deep reflection, we have decided to move the OnePlus 6T Launch Event in New York City to October 29.
We are moving the event a day early so we can all experience the latest technology, together. To those affected, we know sorry isn't good enough. So, we will do everything in our power to make things right. Starting with those of you who own a ticket, but won't be able to make the event. Everyone who owns a ticket will be able to apply for a full refund for their ticket.
If you're still able to join our event, first of all: Thank you! We will cover any costs you might incur to change your plans. If you need to pay to move your flight, we've got your back. Same goes for those of you who booked a hotel or made other arrangements. Our team will be getting in touch with all ticket owners individually to help you out.
We hope that you will understand our decision. If you are willing to help spread the word and make this our biggest event yet, we would be incredibly very grateful if you could share the news with other OnePlus followers. As we continue to grow, we will continue to challenge this industry together. We can't wait to unveil the OnePlus 6T. It'll be a big week in New York. But, we're ready to Unlock The Speed – hand-in-hand with you. Thank you for supporting us! See you October 29, at 11AM EDT.
OnePlus acknowledges that the OnePlus 6T flagship launch will be overshadowed by the Apple event.
Many preparations were already made from both the OnePlus team and the OnePlus fans around the world, and many fans who have already paid for the event passes, booked flights and made hotel reservations too. OnePlus has apologized for the inconvenience caused to them and has offered for a full refund for their passes.
While the passes will still be valid for the new date, OnePlus has also gone ahead and assured that if fans have to pay anything extra for the change in arrangements — both travel and accommodation, OnePlus has assured that they will bear the cost for the same.
“If you're still able to join our event, first of all: Thank you! We will cover any costs you might incur to change your plans. If you need to pay to move your flight, we've got your back. Same goes for those of you who booked a hotel or made other arrangements. Our team will be getting in touch with all ticket owners individually to help you out,” said OnePlus on the blog.
This is a moment for OnePlus fans to rejoice as the device they were waiting for will shown off be a day earlier, and also those who are travelling for the event will not be necessarily bearing the extra cost for schedule changes.
OnePlus will announce the new flagship, the OP-6T, on October 6, @11am in New York. The new flagship boasts of an upgraded OnePlus 6 with added features such as in-display fingerprint sensor, a new notch design and a lot other changes below the hood, especially the new operating system based on Android Pie.
Stay tuned for more information on the OnePlus 6T ahead.