YouTube, for most out there, is synonymous to music. Taking its services one step ahead, YouTube has announced a new partnership with a noted music group to upgrade nearly 1, 000 of the top music videos of all time, including clips from Janet Jackson, Lady Gaga and The Beastie Boys.
According to its blog, YouTube, in a pioneering partnership, is working with Universal Music Group to remaster some of the most iconic music videos of all time, to ensure current and future generations will get to enjoy these timeless classics as they’ve never before been experienced.
“Starting today, exclusively on YouTube, you’ll find more than 100 music videos in the highest available video and audio quality, including titles from Billy Idol, Beastie Boys, Boyz II Men, George Strait, Janet Jackson, Kiss, Lady Antebellum, Lady Gaga, Lionel Richie, Maroon 5, Meat Loaf, No Doubt/Gwen Stefani, Smokey Robinson, The Killers, Tom Petty and more! And this is just the beginning,” the post reads.
Among the upgreded videos will be remastered versions of some of the most important music works in history. Each week over the next year, YouTube will add more titles, with all 1,000 titles expected to be available before the end of 2020.
“It’s really an honor to partner with Universal Music Group and change the way fans around the globe will experience viewing some of the most classic and iconic videos. The quality is truly stunning,” said Stephen Bryan, Global Head of Label Relations at YouTube. “It’s our goal to ensure that today's music videos — true works of art — meet the high quality standards that artists’ works deserve and today's music fans expect.”
Michael Nash, Executive Vice President of Digital Strategy at UMG, said, “We’re excited to partner with YouTube to present these iconic music videos in the highest audio and video quality possible. Our recording artists and video directors imbued these videos with so much creativity; it’s great to enable the full experience of their vision and music. These videos not only look amazing on any screen now, they will be enjoyed by music fans for decades to come.”
As the blog explains, great music videos are works of art that continue to drive cultural influence across generations just like priceless paintings or sculptures in museums.