Social media platform Helo has launched the third season of its ‘Helo Superstar’ campaign, as of the 5th of September. Trying to discover high-quality content creators from 10 different categories, it encourages users to post content in 9 different languages such as Hindi, Tamil, Telugu, Malayalam, etc.
Launched earlier this year, its season 1 and 2 saw a cumulative 10 billion views however notching a new record this time, it garnered over 3 billion views within 10 days.
In a statement the company said, “Helo Superstar presents an amazing opportunity for everyone in India who has a passion for content creation in one selected field. With campaign guidelines that are easy to follow combined with Helo’s easy-to-use content creation tools, Helo Superstar aims at generating an explosive growth of content created by talented people across different language communities in India.”
All participants stand a chance to win a wide range of exciting prizes, with a total value of over 20K USD (around 1.5Million INR), including iPhone XR, Apple Watch, AirPods, Beats Wireless Headphones, and Limited Edition Helo Merchandise. Based on the numbers of likes and quality of posts 100 winners from all categories will shine on Helo's stage for its third edition. There will also be five grand champions announced in mid-October.