Sony announce Master series A9F OLED TVs with 4K HDR X1 Ultimate processor

The Asian Age.

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The new lineup of OLED TVs feature hands-free voice search, Android TV 8.0 Oreo and a one slate design.

For MASTER series, in conjunction with Netflix, Sony is now introducing “Netflix Calibrated Mode.”

Sony has announced the Master Series A9F Bravia OLED TVs in India with a starting price of Rs 3,99,900 and the brand claims that it offers unprecedented picture quality by employing multiple proprietary technologies and solutions with the new Picture Processor X1 Ultimate at the fore.

The A9F Master series comes equipped with a newly developed, next-generation Picture Processor X1 Ultimate. This processor plays a vital role in delivering the faithful picture in the MASTER Series. This processor can intelligently detect and analyze each object in the picture through Sony’s new Object-based Super Resolution for exceptional accuracy and detail. Also, the Object-based HDR remaster has been notably updated and now allows each object to be remastered individually for better depth, accurate texture, and all-in-all more realistic picture.

For MASTER series, in conjunction with Netflix, Sony is now introducing “Netflix Calibrated Mode.”  This unique feature was specially developed to mirror the same picture quality as a studio evaluation master for television in order to preserve the artists’ creative vision and intent.

The flagship A9F TV comes equipped with the Pixel Contrast Booster, which is Sony’s original panel controller for OLED. It maximizes the dynamic range by widening the area of colour reproduction at high brightness. Pictures are enhanced with extra detail and texture. The A9F TV has top-of-the-line sound quality thanks to its new Acoustic Surface Audio+ technology.

The improved Acoustic Surface Audio+ gets an additional actuator in the centre of the screen and an extra subwoofer channel, totalling to a 3.2 channel sound system. The additional centre actuator acts just like centre speakers hidden behind an AT (acoustically transparent) screen which are found in movie theatres. With the three actuators and two subwoofers facing sideways, the A9F helps in creating a rich sound field that greatly enhances the viewing experience. Also, the A9F has a TV Centre Speaker Mode that allows the Acoustic Surface Audio+ to be used as the centre speaker of a home theatre system.

Using Android TV Hands-free Voice Search function on both the Android 8.0 Oreo-equipped A9F is said to be easier. It has a built-in microphone that allow you to simply speak to the TV to find what you quickly want, or ask it to play TV shows, movies, and more. With Android TV Hands-free Voice Search, there’s no more complicated navigation or tiresome typing necessary.

The 55-inch KD-55A9F is priced at Rs 3,99,900 while the 65-inch KD-65A9F has a price tag of Rs 5,59,990. Both models go on sale from September 20.