This new update will help Instagram compete against Snapchat and others in the photo sharing social media platforms.

Now Instagram users can access a whole new range of augmented reality effects on the app. In their new update, the Facebook-owned photo-sharing app has added user-generated AR selfie filters and is now showing off users’ creations in the app.

Spark AR Studio, an AR creation software was been tested by Instagram for some time, and at the moment, it’s available for more users. Users can check out these new features in the Instagram app by scrolling until the end and tapping on “browse more effects.”

Updating from the same old animal ears, Instagram now offers a ton of new effects. Check out below.

This new update will help Instagram compete against Snapchat and others in the photo-sharing social media platforms. Snapchat’s AR feature appears to be aimed at creative professionals who are experienced with AR software. Unlike it, Instagram is looking to provide this new feature to everyone.