Amazon.com Inc on Wednesday introduced “StyleSnap”, a feature on its app that allows users to upload a picture of a look or style they like and get recommendations for similar items on the platform.

When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews, the company said in a blog post.

Shoppers “struggle to find styles they can’t describe in words,” Jeff Wilke, Amazon’s CEO of consumer business, said while introducing the service at the company’s “re:MARS” conference on artificial intelligence in Las Vegas.