Xiaomi earlier announced an industry milestone of having sold over 250,000 Mi TVs in the first few days across platforms. (Photo: ANI)

Xiaomi today announced that it has achieved a record-breaking sale of over 5.3 million devices during the festive season sale period. Xiaomi also sold over 3.8 million smartphones in India during the same period, with Redmi Note 7 series becoming the best-selling smartphone series on Flipkart. Xiaomi was also the best-selling smartphone brand on Amazon.

This translates to 525 devices sold per second in the same period. Xiaomi devices include Xiaomi smartphones, Mi TVs, Mi Band(s), Mi Power Banks, Mi Earphones and other Mi Ecosystem devices and accessory products that were sold across mi.com and partner platforms.

The festive season sale also saw the following Xiaomi devices achieving bestseller status on partner platforms^*:

-        Xiaomi was the best-selling smartphone brand on Amazon

-        Redmi Note 7 series becoming the best-selling smartphone series on Flipkart

-        Redmi 7 and Redmi 7A were the best selling budget smartphones on Amazon

-        Five out of the top 10 best selling smartphones are Xiaomi smartphones

-        Mi TV is the highest-selling TV on Amazon and Flipkart

-        Mi TV is the #1 TV on Flipkart in terms of value

-        Mi TV 4C PRO (32) and Mi TV 4A PRO 43 are #1 and #2 respectively on Amazon

-        Mi Band(s):  Top two out of three bestsellers in the Wearable category on Amazon

-        Mi Power Banks: Top two out of three bestsellers in the power banks category on Amazon

-        Mi Security Camera: Top two out of three bestsellers in the security camera category on Amazon

-        Mi Air Purifier 2S: #1 bestseller in the Air Purifier category on Amazon

Xiaomi earlier announced an industry milestone of having sold over 250,000 Mi TVs in the first few days across platforms. Last year, Xiaomi sold over 2.5 million smartphones during the same interval making this festive season sale witness over 50 per cent growth YoY.