It seems that Jennifer Lopez becomes a part of an ever-growing list of stars who are collaborating with beauty brands to reveal new range of products. From Rihanna’s Fenty Beauty to Victoria Beckham’s collaboration with Estee Lauder, JLo, it seems has joined the bandwagon as well.
Named the JLo glow, Lopez has confirmed that she will be launching a makeup range alongside one of the world’s leading manufacturers in colour cosmetics, Inglot.
After her makeup artist Scott Barnes let the secret out on Instagram by revealing that the queen of glow was making a bronzer, Lopez herself posted a series of photos to the social media platform to unveil the news that a collaboration will be hitting stores in a matter of weeks.
Speaking to Women’s Wear Daily, Lopez said, “It is something I have been wanting to do for a very long time.”
She further added, “A makeup line seemed like a natural progression since people are always asking about the products I use and how I get the glow to my skin.”
The range is supposed to consist of 70 items including eye shadows, lipsticks, palettes, blushes, highlighters, bronzers and even nail polishes.
As for the price point, Lopez has confirmed that it will be “affordable.”